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  • Be specific
  • Use google adwords or traffic estimator to find out how competitive your words are
  • Use analytics to refine

Sprinkle with spider food

Keywords are phrases which you want your website to be found under in search engines.
They are typically 2 to 5 word phrases you expect people to search to find your website.
They are not about what you call your stuff but what Joe Public calls your stuff.
For example you may sell Dyson vacuum cleaners but some people will still call it a Hoover.
How to choose will depend on your specific product or service, and it might be better to think about what type of problem your business solves.
If you are an existing business, a source of keywords could be(Smith):-
what type of questions do people ask about your business?
Start off by thinking of 3 to 5 phrases that describe your business and use either Google Adwords or traffic estimator to get an idea of just how competitive those words and phrases are.
Now in the previous page I mentioned “keyword density”, don’t get too hung up on this.
Naturally written content that is useful for the reader is best, because it will generate more inbound links rather than content that looks like it was written for robots.
Once things are up and running use analytics data to refine your keywords.


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by Aaron Wall

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Further Reading

Controlling Entry Pages

One of the most important aspects of keyword strategy for search engine optimization is getting the right search terms onto the right page.
Among many things, my team does keyword research and discovery for a lot of websites. This is an important first step, but too often we see folks take our report, pick the search terms they think they can get ranked for right away, and stick those search terms on their home page because it‘s “easier” to get “fast results.”

But what kind of results will you get?

Let me give you a hypothetical scenario... let's say you have an online store that sells office products of all kinds. Because you haven‘t had an effective linking and promotion strategy in the past, you‘re going to have a hard time competing for “office products” right away. So you decide to target a less competitive search term like “electric staplers” for now, and go after the big tuna later on.

So far, you‘re doing fine. Recognize your limitations, and go after something you can get. No problem. However, if you want to target “electric staplers,” make sure that the page you optimize is the one where you sell staplers... not your home page.
If you bring untargeted traffic to your home page, the visitors just bounce right off and go somewhere else – if you bring them to the right page, a lot more of them will buy something. It‘s as simple as that.

The SEO Coach