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  • Why SEO?
  • Overriding Philosophy of SEO
  • What to do on your site
  • What to do outside your site
  • What not to do
  • Summaries

Explain SEO

Now imagine you have an exam question that goes something like;–
You are a SEO Consultant and have been asked to explain to the boss of Small Company Ltd what are the essential things they need to do to get a higher position in search engine results.

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Further Reading

A search engine sends out agents (a.k.a. spiders, robots, crawlers) to surf the Internet and bring back what they find and deposit that information in the search engine's databases. So when you search, you’re actually searching a database that has collected and stored information on the Internet.

Extracted from an article by Ron Jones for Search Engine SEO Site Structure 101